I’m Ivana — a content creator and digital strategist with a background that spans across media, public health, and regulatory communications. I originally went to law school but somewhere between writing case briefs and learning torts, I started posting on TikTok for fun. Within six months I’d built a community of 50k people who connected with my storytelling, humour, and cultural commentary. Today my platform has grown to over 95k followers and 10M likes.

Since then, I’ve worked in roles that blend creativity with structure — producing editorial and branded content at BuzzFeed Canada, managing high-volume communications at CPA Ontario, and supporting public-education initiatives at St. Michael’s Hospital. Across all of these environments, I’ve learned how to create content that is engaging and accessible, while still being accurate, responsible, and aligned with organizational goals.

I thrive at the intersection of storytelling and structure. Whether I’m writing, producing, editing, or strategizing, I’m always thinking about how to make information feel human, clear, and approachable — especially when the goal is to support people’s wellbeing or help them feel connected.